UX/UI Project
The rise of the digital press has seen a tremendous peak over the last years. The audience is increasing as Millennials grow older, demanding all sorts of content. Publishers are prompted to deliver quality content along with a great digital product for readers to experience a different but still unique act of opening up a magazine and dive into it.
Design a responsive online platform for a magazine, newspaper or blog directed to meet the needs and goals of one of the presented User Personas. The chosen Persona is the starting point for the project. May need to adjust and adapt based on what is discovered through own research.
Most digital magazine readers are well-educated, young, and upper-middle class. Recent studies indicate that they are part of the so-called Millennials.
Among the provided user personas, we as a team chose Paula (19) — The Laid-Back Creative.
From these conversations, we discovered the users need a platform that not only has fun, interesting & original content but also gives them easy access to it, including from their mobile phones, where they can have their favorite categories & articles to hand whenever they want to read or share them.
We worked on creating a visual board to analyze the magazines our persona actually reads. In this case. These boards included logos, color palettes, and layout samples of her favorite webzines.
We worked on a list of 5 attributes that best describe our webzine; with this information, we started creating moodboards containing possible visual elements that we would include in it. These moodboards contained typography, color palette, icon style, and layout elements.
The key here was to be consistent and transmit the right "mood" from our brand.
The way we shaped our survey was by showing the three moodboard options and the list of attributes to let our testers choose which of the boards is the most compatible with them.
After testing this mid-fi, we received some very interesting and punctual recommendations on different points, which we then changed on the high-fi:
After iterating based on our tester's feedback, we passed to our high-fi, which after three usability tests, also went through changes like:
Further usability tests and iterations of our current design.
Interview more users with similar characteristics to our persona to asses the content & categories of our webzine.
Asses how valuable would the option to bookmark an article inside the own page, hence this would make more sense for the users if implemented with a mobile application where they can easily access their saved content for later.
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